Vitacost.com, Inc.

SEC insider activity covers quarterly filings through June 30, 2026. Later filings are not included. Reported roles do not establish current employment or current holdings. SEC filing documents, sections and filing-text search cover filings dated January 1, 2000 onward. Earlier filings are deferred until after launch.

organization

SEC Insider

$470.7M

150 transactions

Summary

Vitacost.com, Inc. is an organization.

Recent Insider Transactions

As filed, including amendments; not net cash flow or current holdings. Joint reports count once. Totals cover known values only.

Buys: $277.9MSales: $39.6M33 insiders

Date	Insider	Type	Value
2014-08-18	Joint reporting: KROGER CO; Vigor Acquisition Corp	Buy	$245.4M
2014-08-18	Joint reporting: KROGER CO; Vigor Acquisition Corp	Buy	$30.0M
2014-08-18	Trapp Robert G.	U	$5.9M
2014-08-18	Horowitz Jeffrey(Chief Executive Officer)	U	$745K
2014-08-18	McConnell Michael J	U	$320K
2014-08-18	Trapp Robert G.	D	$21K
2014-08-18	KOZLOWSKI EDWIN J	D	$21K
2014-08-18	Trapp Robert G.	D	$9K
2014-08-18	KOZLOWSKI EDWIN J	D	$9K
2014-08-18	McConnell Michael J	D	$8K
2014-08-18	Trapp Robert G.	D	$2K
2014-08-18	Trapp Robert G.	D	$2K
2014-08-18	Trapp Robert G.	D	$400
2014-08-18	Trapp Robert G.	D	$400
2014-08-18	Kumin Michael Andrew	D	—
2014-08-18	Kumin Michael Andrew	D	—
2014-08-18	GAFFNEY CHRISTOPHER S	D	—
2014-08-18	GAFFNEY CHRISTOPHER S	D	—
2014-08-18	Trapp Robert G.	J	$0
2014-08-18	Horowitz Jeffrey(Chief Executive Officer)	D	$0

SEC filings: SEC EDGAR

Activity data: SEC EDGAR

Vitacost.com, Inc. — Contributions, Lobbying & Contracts | Poliscope